Use email campaigns to communicate with multiple members of the community. Email campaigns promote available research and engagement activities by sending emails to all members or a segment of members. Keep a record of all email correspondences with your members and measure the effectiveness of each email campaign.
Email Campaigns use the community's name as the name associated with the email address that sends the campaigns. If your community is blinded, make sure that your Fuel Cycle representative uses the blinded name for your community during your initial set-up.
To manage your campaigns, click the Communications icon in the left navigation bar.
Add New Email Campaign
Click the + Create Campaign button to begin a new campaign.
Campaign List
This table shows all active campaigns by default, including drafts, scheduled, and sent campaigns. Click on a column header (other than Sent, Bounced, Delivered, and Opens) to reorder the list in ascending or descending order.
- Name
- Recipient
- Status
- Scheduled Start
- Requester
- Total Recipients
- Sent—Total number of members in the recipient list (remember, this number does not include members who have opted out/unsubscribed from emails. Those members will never receive campaign emails even if you include them in the recipient list).
- Bounced—Total number and percentage of undeliverable emails. When a member's email is bounced, we will no longer send emails to that member until they change their email.
- Delivered—Total number and percentage of people who received the email.
- Opens—Total number and percentage of unique members who opened the email.
Clicks—Total number and percentage of those who clicked links in the email of those who opened the email.
Note: corporate email servers increasingly are scanning links in emails to ensure that those links are not malicious. This may cause reporting to identify that every link is clicked for every email sent. Because of this, email clicks are not a very reliable metric.
Campaign Actions
Preview—This action displays a preview of the email body in a new browser tab.
Edit—If the campaign is in Draft or Scheduled mode, you can click on the name in the list to edit your campaign. If the campaign is Terminated or Completed, you will not be able to edit the details.
Copy—This action copies an existing campaign to a new campaign. If the original campaign is terminated, scheduled or completed, the new campaign will be in Draft mode.
Archive—Archived email campaigns are removed from the Active list of campaigns. Archived email campaigns may not be exported.
Export—Exported email campaigns are delivered to you with a randomized name as a ZIP file which contains an Excel file, described below.
Delete—This permanently deletes your email campaign. You will need to confirm deletion. This information cannot be recovered.
Email Campaign Export
The export includes five tabs:
- Summary tab—Summarizes all activity.
- Campaign Title
- Recruitment Title
- Delivery Start Date
- Sent
- Delivered
- Bounced
- Opens
- Clicks
Note: corporate email servers are increasingly scanning links in emails to ensure that those links are not malicious. This may cause reporting to identify that every link is clicked for every email sent. Because of this, email clicks are not very reliable as metrics any more.
- Complaints
- Unsubscribes
- emailTrackings tab—Summarizes recruitment status.
- Status
- Status Reason
- Sent
- Recruitment Link
- Recruitment Code
- Recruitment Status
- Complaint—Count of users/members that mark the email as spam/junk/ or report the email.
- Unsubscribed
- First Open
- Last Open
- Total Open
- First Click
- Last Click
- Total Click
- emailOpens tab—Summarizes who opened emails and when.
- Sent Date
- Open Date
- User Agent
- IP Address
- emailClicks tab—Summarizes who clicked links in emails and when.
- Sent Date
- Click Date
- Link
- Tag
- User Agent
- IP Address
- Members tab—Summarizes who received the email.
- User ID
- User Role
- Username
- FirstName
- LastName
- Status
- Erased
- Activated
- Email Valid
- Test Account
- Birthdate
- Age
- Gender